Personalize Your Subaru

Show your love, display your passions, make new friends...

Subaru owners are known for living life to its fullest and love to share their interests with others. Now you have a unique way to let other Subaru owners know what you enjoy most with your own Badge of Ownership.

The Badge of Ownership reflects not only the number of Subaru models  you've owned, but also your personal interests. Whether it's racing, camping, yoga, a hobby or pets, there are over 30 lifestyle icons for you to choose from. Who knows? It might just strike up a conversation with a new best friend who shares your interests.

Each Badge of Ownership has an adhesive backing so it can be affixed easily to any metal surface.